Gad Saad

Gad Saad (/ˈɡæd ˈsæd/; Arabic: جاد سعد‎; Hebrew: גד סעד‎; born 13 October 1964) is a Lebanese-born Canadian evolutionary psychologist and professor in the John Molson School of Business at Concordia University who is known for applying evolutionary psychology to marketing and consumer behaviour. He …